China Gets First Taste of Anytime TV – Stories

EditorsnoteJan。

12,2009

updatesweremadepost-publicationtoreflectattendeesatthelaunchceremony;GuanZhijian,Director-GeneralofGuangzhouTVStationandChairmanofGuangzhouDigitalMediaGroupattendedthelaunchceremonyonJan。

12,2009。

REDMOND,Wash。

Jan。

12,2009MicrosoftCorp。

todayannouncedthatGuangzhouDigitalMediaGrouphasformallylaunchedZhujiangDigital,aconnectedTVservicepoweredbytheMicrosoftMediaroomInternetProtocoltelevision(IPTV)platform。

ThisisthefirstMediaroom-enabledTVservicetolaunchinChinaandthefirsttimeMediaroomhasbeendeliveredoveracablenetworkanywhereintheworld。

Thenewservice,availabletoresidentsintheGuangzhouregionofChina,alsoincludesthefirstdeploymentoftheMediaroomAnytimefeatureset,whichwilltaketime-shiftedTVtothenextlevelinChina。

Announcedat2009InternationalCES,MediaroomAnytimewillletsubscribersaccesspreviouslyairedshowsfromtheirInteractiveProgramGuideandimmediatelyrestartcurrentlyairingprogramswithoutanypreplanningorpriordigitalvideorecording(DVR)。

ThisisanexcitingmomentforconsumersinChinaandasignificantmilestoneforMicrosoftandtheIPTVindustryasGuangzhouDigitalMediaGroupbecomesthefirstdeploymentoftheaward-winningMediaroomplatformoveracablenetwork,saidEnriqueRodriguez,corporatevicepresidentoftheConnectedTVBusinessGroupatMicrosoft。

ItalsoheraldsthearrivalofthelatestinconnectedTVandthefirstMediaroom-basedserviceinChina,enablingresidentsintheGuangzhouregiontoenjoyTVontheirtermsandwatchtheshowstheywantontheirschedule。

AtalaunchceremonyonMonday,Jan。

12inGuangzhouCity,presidedoverbyGuanZhijian,director-generalofGuangzhouTVStationandchairmanofGuangzhouDigitalMediaGroup,attendedbyMicrosoftsRodriguez,GuangzhouDigitalMediaGroupoutlineditsplansforthenewservice,includingacommitmenttoconnectitstotalof2。

5millionsubscriberswithinthreetofiveyears。

WiththelaunchofZhujiangDigitalInteractiveTVservice,theGuangzhouDigitalMediaGroupisdeliveringapersonalizedandconnectedalternativetoexistingTVservices,Guansaid。

PoweredbytheMicrosoftMediaroomplatform,thenewservicewillallowresidentsinGuangzhoutoenjoytheirTVwhentheywantit,withoutmissingathingaswellasrichinteractivity。


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